Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Foray for Make America Great Again

Britain's shortest-serving prime minister, kicked off the inaugural episode of her YouTube show with a vow to unmask "those with ill intent" striving to bring down Britain, the US and Europe. Truss elaborated she would reveal how an "international network of progressives function to weaken popular rule and the public's choice."

"We will examine the Maga phenomenon and understand how it can be accomplished in Britain," Truss declared. "We'll be talking to the key figures of the Make America Great Again campaign."

Before the show's launch, there was one particularly enthusiastic supporter. "This is the beginning of a sort of revolution," remarked veteran reporter John Solomon. His conservative Just the News will publish the ex-PM's new broadcasts.

Building Connections in the Maga-Verse

Compatriot supporters, featuring a pro-Reform adviser, have also helped her launch the Liz Truss Show. The production is adequate, though simple. The show has attracted a subscriber base of 10k in her debut week and her premiere had tens of thousands of views in that timeframe.

It is a modest start, but in partnering with the journalist, Truss is being pushed into a mature political media sphere generating and disseminating Make America Great Again themes. Central preoccupations encompass alleged censorship by the mainstream media and a goal to eradicate a shadowy government apparatus – a force that she attributes her downfall to for the abrupt termination of her calamitous premiership.

"The platform is not famous beyond the pro-Trump media sphere, but it does have gravitas there, mostly due to Solomon, who provides analysis on Maga platforms like Steve Bannon's War Room and has even interviewed the former president," noted Alex Hinton, who has analyzed the Trumpist political wave.

A Controversial Partner

The former PM's foray to bring the pro-Trump media model to Britain has pushed her closer to divisive personalities such as Solomon.

He founded Just the News following scrutiny when allegations surfaced of promoting false stories about the President's actions in the Ukraine, as well as contentious articles about ex-ambassador to that country.

These allegations were amplified across the conservative press, with the journalist featuring as a regular guest on the prominent Fox News show. Trump himself boosted Solomon's reporting.

The journalist published the reports about Ukraine in a set of articles for the outlet The Hill, after having been re-labelled as a columnist when staffers raised concerns regarding his reporting. These reports were key in the then-president's request for the Ukrainians to look into the Biden family in 2019. This pressure led to impeachment charges targeting Donald Trump. Senators later acquitted the commander-in-chief.

Not long after Solomon left the newspaper in late 2019, the news organization stated it was performing a assessment of his reporting about the Ukraine issue. It determined he had cited untrustworthy contacts and stated he "omitted key facts about main Ukrainian informants, specifically the fact that they had been charged or were under investigation."

Becoming Part of the Sphere

Solomon's own TV and radio guest spots are a indication of the conservative ecosystem Truss is joining. He talked about his support for the program on a broadcast he helps run on the right-wing channel, a conservative television outlet that is the base for the Maga influencer ex-Trump strategist Bannon and on which Tucker Carlson also appears. Truss has already spoken with Bannon on one of her first podcasts.

In linking up with Solomon and Just the News, the former leader has become a niche participant in a much wider network of conservative media outlets that routinely amplify each other's content.

The journalist's broadcasts have frequently included figures such as influencer Mike Benz, a rightwing influencer whose arguments against the foreign aid agency was referenced by Elon Musk as justification for shutting down the government body.

A Cross-Border Foray

Even though Truss's stilted style and professional woes have been mocked within the UK, a number of stateside commentators are not discounting her bid to revamp her image as a local version of the Make America Great Again press.

"One must regard folks like that with seriousness, despite the fact that you may not want to take them literally," said a former Biden White House aide, who served in the Biden administration.

"Observers witnessed how in the last election cycle the former president utilized that ecosystem to spread his narrative. Undoubtedly that ecosystem exports and influences discourse internationally. It looks quite apparent to me that the circumstances in the United Kingdom are similar to what enabled this alternative media ecosystem to thrive here."

Alan Finlayson, said the online conservative ecosystem was already having an impact in the United Kingdom.

"The internet transcends national boundaries," Finlayson remarked. "There's a kind atmosphere within which content circulates – sometimes appearing in harsh versions and other times more moderately – but which is connected."

Professor Hinton said the rise of the digital conservative movement in the UK recently meant the "potential to have a growing impact is substantial."

Global Goals

"Liz Truss along with political figure Nigel Farage in the recent past spoke at the the major conservative conference, where I observed they hit Maga talking points ahead of the {king of Maga|

Juan Johnson
Juan Johnson

A seasoned journalist and political analyst with over 15 years of experience covering national and international affairs.